Writing a great Ad!
Writing a great ad
- Be direct to the point, state the key features.
- Write to qualify buyers and set appointments with serious buyers.
- Sell the lifestyle dream.
What's the secret of selling with a killer property listing ad? It's simply telling the home buyer what they want to hear, Most home buyers will immediately want to know three things: the price, the location, and the number of bedrooms in the house.
The number one rule to writing a good ad is to be direct and to-the-point. Leading with the home's selling price will immediately attract serious buyers to your ad. In addition to the selling price and terms, this first line should include the home’s location since many home buyers only skim through property listings looking for homes in areas of their liking.
The key is to get them to come see the house for themselves. Many home sellers are wary of mentioning the desired selling price or area so early in their ad. It is important to remember that, in most circumstances, buyers will only look at houses within their price range and location. Again, you are ensuring that you are attracting only serious buyers.
The next phase of your ad is the descriptive qualities of the house itself. First, you should state how many bedrooms the house has. Next, make note of any garages, a backyard, a fence, or a quiet street.
Also be sure to include anything that has been newly renovated or remodeled. If you are stuck for ideas get a local paper or real estate magazine and view what the agents write, it should be similar to the guide above.